BMJ, which insists on pulling a KFC, has been in operation for a long damn time. This journal focuses on health and medical things – SERIOUS STUFF. Every month, SERIOUS STUFF. January, Febuary, March, April, May, June – you get the idea. SERIOUS STUFF, month-after-month… except… wait for it… BMJ’s Christmas issue.
BMJ is kinda known for its seasonal shenanigans. Last December, Smithsonian Magazine cataloged The Best of the British Medical Journal’s Goofy Christmas Papers. In December 2012, The New York Times talked about how this Journal Offers Dose of Fun for Holiday. The Wikipedia page for BMJ even mentions this tomfoolery under the section ‘Journal Content’. BMJ has been doing this for a bit over 30 years. That doesn’t stop folks from taking BMJ’s “goofy Christmas papers” a little too seriously. This year is no exception.
This BMJ article is all over the damn place. NPR,The Washington Post, LA Times, Daily Mail, and Buzzfeed – just to name a few. The Washington Post and Buzzfeed articles provided the following heads-up:
Every year, the British Medical Journal puts out an especially, shall we say, whimsical edition in honor of the holiday season. All of the studies therein are subject to the same standards as usual, but they tend to be a bit goofier than the prestigious journal’s usual fare. [The Washington Post]
It’s worth remembering that the BMJ’s Christmas issue is well-known for featuring a rather eccentric selection of articles. While the studies are all peer-reviewed, just like other papers, the topics are…somewhat unusual. [Buzzfeed]
NPR, Daily Mail, and the LA Times did not include such statements. Could be the article authors assumed their readers knew BMJ always pulls something a bit silly in December. Could be the authors themselves simply didn’t know about BMJ’s seasonal shenanigans. I have no idea. What I do know is that I found out about BMJ being a yuletide prankster the hard-ish way.
Back in 1999, the BMJ article Shaken, not stirred: bioanalytical study of the antioxidant activities of martinis‘ was getting all sorts of buzz. At the time, BMJ was not on my journal radar and I was ignorant to its December pranks. I got a few paragraphs into this Bond article and was all…
I mentioned this article to somebody, along with all my feels. Luckily, that somebody set me straight before I wrote a letter to BMJ.
Exactly. So, if you see a BMJ article marked “Christmas”, just remember…